Brand Foundation

CORE PURPOSE – Why we exist.

To develop high quality proprietary seed products through proprietary research and development, to produce seed in commercial quantities through a proven and reliable grower base, and to distribute seed across a variety of marketing channels with trained, technically competent sales staff.

By ensuring that the end user extracts the genetic potential and benefits of our seed products, we will earn ongoing customer satisfaction and long term loyalty.

MISSION – Where we are going.

To be a financially sound, growth-oriented North American dominant market leader in the research, production and distribution of high quality proprietary turfgrass and forage products, with a significant international presence.

VALUES – Who we are, our principles.

Innovation, Dedication, Integrity, Loyalty, Teamwork, Prudence.